TAG Heuer
TAG Heuer
Since 1860, watchmaking pioneer TAG Heuer has been blending technological innovations, high-precision timekeeping and cutting-edge designs to create products whose performance continues to shape the passing of time.
Creation date: 1860
CEO: Frédéric Arnault
Head office: 6a, rue Louis-Joseph Chevrolet, 2300 La Chaux-de-Fonds - Switzerland
Website: www.tagheuer.com
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Insights
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Outlook
TAG Heuer is focused on its ongoing digital transformation with new e-commerce platforms in development, as well as on its holistic customer experience and physical boutique network with a new retail concept to be unveiled.
The brand will continue to build out its acclaimed TAG Heuer Connected smartwatch line, while animating its best-selling mechanical collections, Carrera, Monaco, TAG Heuer Aquaracer and more, through exciting novelties and collaborations.
And fueling its unwavering spirit of innovation is the TAG Heuer Institute, where some of the most impressive scientific minds in the world are working on the future of watchmaking, in fields such as solid physics, compliant mechanics and nanostructure materials.
Key figures
- 1887 USE OF THE OSCILLATING PINION BY EDOUARD HEUER, A REVOLUTIONARY IMPROVEMENT TO THE MOVEMENT OF CHRONOGRAPHS
- 1963 LAUNCH OF THE TAG HEUER CARRERA, ORIGINAL RACING CHONOGRAPH, TIMELESSLY ELEGANT ICON DESIGNED BY JACK HEUER
- 2015 RELEASE OF THE FIRST LUXURY CONNECTED WATCH, THE TAG HEUER CONNECTED, LEADER OF ITS CATEGORY EVER SINCE
TAG Heuer on social media
- Our brand ambassador #CaiXuKun never stops pushing the boundaries of artistic possibilities, harnessing innovation… twitter.com/i/web/status/1…
- It was fantastic to host @TomHolland1996 and his family at our Monaco Grand Prix event at the weekend.… twitter.com/i/web/status/1…
- One of the standout features is the innovative bi-material strap, meticulously crafted with a combination of rubber… twitter.com/i/web/status/1…